Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications Today

Social Media Marketing: A Comprehensive Guide by Tuten and Solomon**

Tuten and Solomon draw on various theoretical frameworks, including the social penetration theory, social exchange theory, and the elaboration likelihood model, to explain how social media marketing works. They also examine the impact of social media on consumer relationships, including the role of social media in building trust, loyalty, and brand advocacy. Social Media Marketing: A Comprehensive Guide by Tuten

Whether you are a marketing professional, entrepreneur, or student, this book is an essential resource for anyone looking to develop a successful social media marketing strategy. With its clear explanations, engaging examples, and actionable insights, “Social Media Marketing” is an indispensable guide to navigating the complex world of social media marketing. including the social penetration theory